Final Brochure Design - With Rationale

Final Brochure - with Grids

 Final Brochure - No Grids 

Printed Brochure Final -

Written Rationale -

My brochure is on cycling in Wellington and the places to ride with routes to suit everyone. My target audience was local residents and tourists with an interest in cycling. Being such a broad market I had to ensure I had three activities that would suit everyone. My three destinations cover various degrees of fitness and time, with ‘Unwind around the bays’ for people with interest in going for a long fitness focused ride, ‘Thrill up Mt Victoria’ an activity targeting people with smaller amounts of time, and a slight degree of riding skills. My final spread ‘Cruise around relaxed Oriental Bay’ is for everyone of any skill level that just wants to get on their bike and go somewhere safe and beautiful.

My brochure has rational information with the use of the relevant text body written and sourced. The aspects of my imagery another, with the use of symbols of the places to represent the activity as a whole. It links to emotive qualities with the use of abstract line-work throughout my brochure, which shows the feelings from the activities, the idea of the heart rate and the height/hills that will be reached over the ride. The three tiers of information also in pictogram form is another form of communication from my brochure.

I was aiming when designing this brochure to convey the atmosphere of this ride as a whole, through the use of fundamental design principals such as colour, visual flow with line and hierarchy. My spreads balance between the collage and text, with use of negative space to give the text authority and difference. The colours represent what colours you will see at this place and the feelings during this ride, such as the nature surrounding this place. The contrast between the collage being busy and text being square and harsher works successfully to ensure my title work stands out, and leads you onto the text.

When looking at my brochure as a whole the grids create a flow between spreads with text aligning when vertically or horizontally positioned together. The use of paragraph styles also mean each text relates and has the correct and same font and sizing when needed over my entire brochure.
I have learnt from my process that it is always important to go back and look at my research and when needed find more. Having artist models and works to look at to inspire your processes is always such a key element for inspiration. I have found this assignment very interesting, and although there was a lot to be done in the early stages of production. I have learnt some great new techniques and the value of paragraph styles and character styles which will be very useful towards future projects.
I really enjoyed this assignment and am happy with my final brochure.

Week 6 - Lecture 11

Final Lecture - Final Critiques 

Fay and Caroline both looked and examined my final brochure print. They both expressed the feelings that it was resolved, and that there was no significant critiques or changes to be made with my brochure. From here I will go onto print my final brochure, and finalise writing my rationale etc.

I am happy with the progress of my work and feel as though my brochure is successful in what I intended and believe that it fills the requirements of the brief.

Looking at spreads cohesively - 

Week 5 - Lecture 10 - Homework

Development to final title page spread -

Final development of brochure to take to class on Monday before taking to printers Monday afternoon -

Analysis of brochure 

I have used many examples of brochures and artist models from Pinterest to help throughout the developmental process of this brochure. The use of the alignment and text spreads I have drawn aspects from many exemplary layouts shown throughout my workbook.
I feel now my brochure is at a good point where it does explain what I intended with the information, showing and enticing people to join and do these exciting activities in the Wellington region. I have three tiers of information in these brochures that branch from a literal aspect of the bike tyre showing the activity, and the landscape item featuring in the collages, the abstract aspect being the use of the symbols from the place to represent what you will see there, and the feelings from this place, and the emotional feelings from this activity being represented with the line work, showing how you would feel during this activity. Technically also the bike tyres are different for each of the activities also representing which type of bike would be best for this, which serious cyclists would understand from a simple look at the collages.

Week 5 - Lecture 10

Last lecture before hand in -
Looking at print production - Always try and export to PDF before printing, Use CMYK (sometimes RGB - mostly for photographs)  Colour images - DPI 300 min, 450 max, JPG, Image Quality - high. Crop marks and trim size, always include.
Package your files - it will save all your fonts etc. Info panel - look at the info and make sure the sizes aren't too big. Make sure there is a colour profile with your images.
Use bleed - always use bleed. Creep - the ‘v’ shape at the edge of the page when you fold the booklet.
Never have important stuff over middle spread. Pages always need to be in multiples of 4. Export as pages not spreads when taking to professional printers.

In class critique -
This brochure is looking very resolved now, there is a couple small points that were made to change in my collages, such as changing the lines to make them more clean in the collages, and take out that white space in the unwind spread. The lines also should be extended off the page, and the words on the back page need to be bold.
The clean font looks better than the other rough looking one, and if this was capitalised it would look much stronger than the rest.
The cover definitely needs to be cleaned up and changed, with trying different colours.
Tomorrow for teacher critique I must bring some totally different covers for this, and develop the alignment at the top slightly down so that when printed there is no chance of the text being chopped off.
Fay also strongly recommended to get this work professionally printed, as once printed properly it would look professional apposed to the in class work.

Week 5 - Lecture 9 - Homework

Developing the title spread -

The developments I have made towards my brochure is specifically focused on the cover spread. From my critique this was really something that needed strong development/completely revamping. From here I went onto develop this onto something that better represents the style of my brochure as a whole -

Full brochure development - 

After this title development I printed out a further development for critique before class. This development has small changes which I have executed for presentation in class. I am feeling also that creating another brochure with a completely different title font may be a good idea to try to see how it effects the brochure. 

Week 5 - Lecture 9

Refining ideas, critique and development -

Todays lecture discussed the maps and the importance of the maps in our spreads. From this lecture I critiqued my map -

Can a user visually follow your map?Yes, my map is followed easily and it is understood where my locations are in relation to Wellington.
What Visual Cues are used?
The hints at the location from the use of colour, and the symbols taken from the collage, used to show the positioning of each location.
How much information is necessary?
I believe the amount of information I have on my map currently is sufficient to what I have done. I could maybe include the behave in my map as well, this is another prominent location of Wellington.
What info is redundant?
Maybe a key for my main locations to make them stand out how I originally had my layout before I changed it.
Does it accurately indicate distance?
Yes, this map is to scale and shows appropriately the locations and where they are in relation to each other and the wider Wellington.
Stylistically is it appropriate to destination illustrations? Yes it fits with my brochure

From here I had a critique with Fay and Caroline -
I need to continue slightly refining my brochure for hand in in two weeks.

Week 4 - Lecture 8 - Homework

Research and continued development - 

During the break I have done research towards existing Wellington brochures looking at their complex designs -

After this research and my critiques I have gone on further to develop another mock-up development brochure which I have critiqued for another development before classes are back -

From here I critiqued my work (seen in workbook) to make into this final mock-up for class - 

From here I will take these to class and gain a critique on this work