Final Brochure Design - With Rationale

Final Brochure - with Grids

 Final Brochure - No Grids 

Printed Brochure Final -

Written Rationale -

My brochure is on cycling in Wellington and the places to ride with routes to suit everyone. My target audience was local residents and tourists with an interest in cycling. Being such a broad market I had to ensure I had three activities that would suit everyone. My three destinations cover various degrees of fitness and time, with ‘Unwind around the bays’ for people with interest in going for a long fitness focused ride, ‘Thrill up Mt Victoria’ an activity targeting people with smaller amounts of time, and a slight degree of riding skills. My final spread ‘Cruise around relaxed Oriental Bay’ is for everyone of any skill level that just wants to get on their bike and go somewhere safe and beautiful.

My brochure has rational information with the use of the relevant text body written and sourced. The aspects of my imagery another, with the use of symbols of the places to represent the activity as a whole. It links to emotive qualities with the use of abstract line-work throughout my brochure, which shows the feelings from the activities, the idea of the heart rate and the height/hills that will be reached over the ride. The three tiers of information also in pictogram form is another form of communication from my brochure.

I was aiming when designing this brochure to convey the atmosphere of this ride as a whole, through the use of fundamental design principals such as colour, visual flow with line and hierarchy. My spreads balance between the collage and text, with use of negative space to give the text authority and difference. The colours represent what colours you will see at this place and the feelings during this ride, such as the nature surrounding this place. The contrast between the collage being busy and text being square and harsher works successfully to ensure my title work stands out, and leads you onto the text.

When looking at my brochure as a whole the grids create a flow between spreads with text aligning when vertically or horizontally positioned together. The use of paragraph styles also mean each text relates and has the correct and same font and sizing when needed over my entire brochure.
I have learnt from my process that it is always important to go back and look at my research and when needed find more. Having artist models and works to look at to inspire your processes is always such a key element for inspiration. I have found this assignment very interesting, and although there was a lot to be done in the early stages of production. I have learnt some great new techniques and the value of paragraph styles and character styles which will be very useful towards future projects.
I really enjoyed this assignment and am happy with my final brochure.